Analysis of Interpersonal Function in Advertising

Introduction Among all the commercial discoursed, advertising discourse is the most contacted discourse in our daily-life. Analysis of the english advertisement is a good way for English students to apply their learning to real-life. However, English advertising discourse is complex to analyze for its freely writing patterns and elliptical clauses. On one hand, most of books for linguistics do not focus on the analysis of advertising discourse; on the other hand, most of business books pay attention to the commercial function of advertisements instead of studying it as a discourse. In this situation, studying of it is ignored by both English culture students and English business majors. This thesis aims to give a general analysis on the†¦show more content†¦Ã‚ ¡Ã‚ °question ¡Ã‚ ± What is he giving her? Interpersonal function is realized by MOOD and MODALITY. MOOD shows what role the speaker selects in the speech situation and what role he assigns to the addressee. If the speaker selects the imperative mood, he assumes the role of one giving commands and puts the addressee in the role of one expected to obey orders. MODALITY specifies if the speaker is expressing his judgement or making a prediction. (Halliday, 1985) Businesspeople usually do advertising to stimulate the demand for their goods--services. Though it seems that readers cannot join in the process of writing advertisement, the writer always forecasts his target readers ¡Ã‚ ¯ reaction to persuade readers step by step in every step of his process of writing. So, when saying in other words, advertising is a communication, by which information transmits between the speaker to the hearer. This thesis will focus on the features of interpersonal function in advertising discourse not only in the MOOD and MODALITY element mentioned by Halliday in his Functional Grammar, but also other elements which I find in my studying on real-life advertisements. These new elements from my studying are: (i) the interconvert of Subjects in clauses between  ¡Ã‚ °you ¡Ã‚ ± and  ¡Ã‚ °we ¡Ã‚ ± in advertising discourse; and (ii) achievement of interpersonal function through some patterns. 2. The analysis on MOOD and MODALITY element inShow MoreRelatedWhy Managers Are Important For Organization1300 Words   |  6 Pagesa need to have managers in operating and managing an organisation. For example, first- line, middle, and top managers perform different functions of management by using several skills and roles to implement the organisation’s activities. Besides, they apply different skills, functions, and roles to manage the organisation. In order to prove the skills, functions, and roles used by managers to perform an organisation goals and employee job satisfaction, further research on the research paper; journalRead MoreReconstructing Zwolinksi s Argument About Sweatshop Labor Essay1710 Words   |  7 Pagesare not with fully voluntary. 2. 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